By David Bregger, CFP, Wealth Advisor
Which part of your brain guides your daily decisions—the instinctive “fight or flight” response or the rational, long-term thinker? No one is purely one or the other, but we all have tendencies. Understanding how we process information, especially the financial media we consume, can make a world of difference.
Since the beginning of time, human survival has relied on reacting quickly to danger. If a caveman sensed a threat to his family’s food supply, his adrenaline would kick in—either preparing him to fight off an attacker or flee to safety.
Fast forward to today, and while most of us no longer defend food supplies, we are building financial reserves—our investment portfolios—which may need to last 40 years or more. With an annual inflation rate of 2.78%1, the cost of living is likely to triple over that time. While inflation risk doesn’t feel immediate, it compounds over decades. Looking at the short term, you might not notice it. Step back, and it becomes undeniable.
For many, financial planning isn’t just about personal retirement—it’s about leaving a legacy, whether for family or causes we care about. The notion of “spending the last dollar on the last day” rarely aligns with reality.
Two thousand years ago, Jesus told the parable of the wealthy man who entrusted his three
servants with money while he was away. When he returned, one servant had invested wisely
and doubled the amount, another earned a modest return, and the third, afraid of loss, buried
the money in the ground. The master praised the first two but rebuked the third for failing to act.2
The lesson? Fear-driven inaction prevents growth.
Frank Capra’s Christmas classic It’s a Wonderful Life had a scene where George Bailey (played by Jimmy Stewart) was about to leave on his honeymoon with his wife Mary (Donna Reed) in the 1930s. He ran his deceased father’s low-profit business, where savers pooled their funds, earned some interest, and lent that money at a slightly higher rate to townspeople to build their homes. As he and Mary drove past the Building and Loan, he saw a line of depositors outside, panicked and desperate to withdraw their money. His uncle, who helped him run the business, locked the door, fearing there wouldn’t be enough cash to meet demand. The panic and fear of loss triggered a natural human response—to hoard cash. But George got creative and reassured them, reminding them of the long-term vision.3
Warren Buffet, the famous 92-year-old investor and one of the best over the past 100 years, recently wrote his annual letter and gave his sister Bertie some space in it. During an interview with CNBC, she recalled how, as kids, she and Warren played many games of Monopoly. Warren always won. Why? Because while Bertie hoarded cash, Warren took short-term risks by investing in properties. When Bertie rolled the dice and landed on his spaces, she had to pay him rent.4 By thinking ahead and investing for the future, Warren grew his wealth while Bertie’s pile of cash remained stagnant.
We see the same instinctive behavior repeat throughout history. During COVID-19, people hoarded essentials—stocking up on toilet paper, eggs, and bottled water. Investors did the same with cash, pulling out of stocks and driving the market down. Within months, markets rebounded, as they almost always have.5 If you stash $100,000 in a safe today, it will still be $100,000 next year. But inflation will slowly erode its purchasing power—typically about 3-4% annually, which means the cash will lose about half its value in 18-24 years.6
There’s plenty of bad financial advice out there, often designed to trigger fear. News media thrives on “if it bleeds, it leads.” Sensational headlines aren’t meant to help you invest wisely—they’re designed to attract eyeballs and advertising dollars.
To combat fear-based decision-making, turn to history, not headlines. The past offers timeless lessons on patience, resilience, and long-term thinking. Hoarding may feel safe in the moment, but it will not lead to long-term growth. The best investors, like Buffett, understand that taking calculated risks and maintaining a long-term perspective can lead to financial success. The cost of inaction can be greater than the risk of investing wisely. If you're unsure how to move forward, your Exencial advisor can help you build a strategy that keeps you focused on the long term.
Sources
Exencial Wealth Advisors is an SEC registered investment adviser. Any references to the terms “registered investment adviser” or “registered,” do not imply that Exencial or any person associated with Exencial has achieved a certain level of skill or training.