At Exencial, our people are our greatest strength, each bringing unique experiences and talents that contribute to how we serve clients. This quarter, we’re excited to shine a spotlight on Cydney Higgins, Marketing Manager, who is based in our Plano, Texas office.
Cydney’s passion for marketing and events began early, inspired by her grandmother’s wedding and event planning business. That influence instilled in her a strong work ethic and determination to pursue her own path quickly. After earning her bachelor’s degree from Southern Arkansas University, she moved into the working world.
Over the years, she has built a career spanning diverse industries, from organizing community outreach for a chiropractor’s office, managing large-scale marketing campaigns for major IT companies and launching charitable initiatives and partnerships as part of Orangetheory Fitness’ North Texas operations. She also gained international experience coordinating trade shows in Las Vegas, New York and London for a global surveillance technology firm.
In January 2022, Cydney joined Exencial, where she has been instrumental in building up the firm’s marketing program. She helped develop a brand kit and played a central role in launching a lead generation program designed to connect potential clients with the right advisor. Much of her work involves designing automated workflows in HubSpot, integrating systems with Salesforce and ensuring cross-team collaboration with operations and IT. She also supports advisors with everything from event sponsorships and advertisements to webinars, branded giveaways, and client communications. Firmwide, Cydney also helps manage initiatives like the weekly commentary distribution, social media and website updates.
For Cydney, the most rewarding part of her work is helping people reach their goals and seeing meaningful change come from the firm’s efforts. Equally important to her is the supportive culture at Exencial, where her colleagues are kind, collaborative and genuinely interested in one another. “The people here aren’t just coworkers, they’re friends,” she says.
Outside the office, she enjoys spending time with her boyfriend and their three cats, Floyd, Grace and Daryl. She enjoys cooking and trying out new recipes as well as staying active. She is also a music lover and has built a vinyl collection of more than 300 records.
Exencial Wealth Advisors is an SEC registered investment adviser. Any references to the terms “registered investment adviser” or “registered,” do not imply that Exencial or any person associated with Exencial has achieved a certain level of skill or training.
